P- for Pleasure
L– in Landlocked Country
KATHMANDU: Our Country Nepal is rich in natural beauties, gifts and wonders. There are many places and things of cultural, historical and religious importance. Mt, Everest, the highest peaks of the world, lies in Nepal. We are proud of it. This multi-cultural country is well known as an international arena and as a prime tourist destination in the world due to snowcapped mountain Peaks, beautiful water resources, the green forests of hypnotic beauty, flora and fauna , trekking routes and welcoming people which tempt many tourists every Year. Tourism can be summed up in Nepal’s comparative advantage in three words: Nature, adventure and cultural beauty, the world’s highest peaks Mount Everest, national parks rich in fauna and flora, exceptional trekking routes, snow-fed rivers, wonderful lakes and hospitable.
Nepal is a landlocked agricultural country having a mixed economy. Restoration of democracy in 1951 has stimulated further development of different potential areas of Nepal. Being multiethnic, multi-lingual and multi-cultural nation, the prospect of tourism development is even at higher side after the period. The federal democratic republic of Nepal shares the border with China in the north and India in the south. Nepal is well known for the land of visual paradise with magnificent mountain range and multi ethnic groups. The Himalayan country Nepal has more than ninety different languages spoken in the local community as being a multi linguistic country. Hindu is the major religious group, so Nepal is also recognized as the country of temple but also consists population of Buddhists, Muslims, and Christians as well. Once who visits this country of temple or one can say the mysterious land can find the diverse geography with low land and the mighty Himalayas and the unique culture. Tourism is one of the major sources of income for many countries in the world and which also applies to Nepal, which is no exception. Tourism has been one of the major sources of revenue in Nepal. And Nepal is not only limited to its natural beauty but is also rich in cultural and religious diversity as well. Having attention for the development in the tourism sector like facilities in transportation roadways, airways and railways, safety and security and modern means of communication play a vital role in tourism development of Nepal. The country can get a huge benefit from tourism industry by increasing the number of employment opportunities and generating foreign currency, which contributes for overall development of the nation’s economy.
Nepal, having enormous natural beauty of mountains, hills, plains region, pilgrimages, art and architecture, climate and cultural diversity is one of the less expensive destinations for the visitors. Nepal has a tremendous potential to boost up the tourism activities by attracting various international and domestic tourists. Sceneries and natural beauty in the eyes of global travelers, Nepal is one of the richest countries in the wealth of Himalayan flora and fauna and diversity of wilderness. Nepal is rich in ecological resources; it has several types of micro climates and regions such as Himalayan, hilly and plain region. Nature tourism is also one of the main products of Nepalese tourism industry. Forest is another major natural resource, flora and fauna both are rich and varied in Nepalese forest because of its altitudinal and climatic variance. Nepal became one of the major tourist attraction places in the world because of rich in biological and genetic resources and vegetation types range from alpine to tropical nature.
Nepal has played a tremendous role to protect endangered as well as rare species by having the wildlife conservation centers in the alpine region and considerable number of national parks in the low land which makes the visitors to lure in that area. Some of the best wildlife habitats of South Asia are found in the tropical jungles of Nepal. Attraction of Nepal’s jungles includes the rare one-horned rhinoceros, the elusive royal Bengal tiger, snow leopard, red panda and musk deer. Nature conservation centers contain more than 850 species of birds in Nepal. Nepal can grow in the field of nature tourism because of its existence of diverse nature of the natural aspects of wildlife and geography.
Trekking and adventures Nepal is listed as one of the best trekking destination in the world with thousands of trails and endless mountain views. It has become a challenge in itself as the Nepalese Himalaya offers a path for everyone, regardless of experience, fitness level or time available. Out of fourteen highest peaks above 8000 m, eight of the highest peaks are situated in Nepal’s territory. The main trekking regions of Nepal’s are Everest, Annapurna and Langtang which attracts the thousands of trekkers every year. And there are few new trekking destinations which are getting popular day by day such are Kanchenjunga in the extreme east and Dolpa in northwest Nepal. The mountain peaks brings the huge crowds of visitors every year because of their passion of scaling these mountain peaks. We can say that mountaineering and trekking is the major tourism product of Nepal.
Nepal is also listed as one of the popularly associated with various sorts of adventure world beyond mountaineering and adventure trekking. There are two types of Adventure tourism, one is hard and the other is soft adventures which are classified tying with the enthusiasm of the person. Hard adventure tourism includes high risk and challenges and it can be all the weather round and in any condition. Some of the hard adventure are canoeing, bungee jumping, rock climbing, mountain trekking, rafting, honey hunting and wilderness survival and the soft adventure tourism includes people who do not want to take any danger and want a lower risk factor such as bird watching, surfing camping, hiking, kayaking, bicycling, and riding, these all adventure tourism can be easily found in Nepal. According to Adventure Travel Society, 2000 the numbers of senior and women travelers are increasing every day in this world. Out of total, almost 46 percent of the travelers participate in soft adventure tourism and 16 percent of the visitors take part in hard activities and rest in others.
Another lucrative product of Nepalese tourism is religious and secular in Nepal. Nepal has numerous ancient pilgrimage sites, which make visitors to lure the country. The capital city Kathmandu alone has the famous Swayambhunath Stupa, Pashupatinath Temple and several others pilgrimage sites and also has hundreds of famous temples, which are located in other part of the country as well. Some of the well-known popular pilgrimage sites of Nepal are: Janakpur, Manakamana, Pashupathinath, Muktinath, Gosainkunda and Khaptad Ashram are famous for Hindu’s temple and BarahChhetra, Tengboche and Lumbini for the Buddhists. Most of the tourists come from India and Buddhism related people from all over the world. Most of the Indian visitors want to visit Hindu temples such as Lord Pashupatinath temple, Muktinath, Janakpur and other hindu sacred sites and Buddhists visit to see the birth place of Lord Gautam Buddha Lumbini. Nepal is renounced as a land of temples and houses of god and goddess, gallery of ancient sculpture, painting and architecture. Therefore, Nepal is famous in the world in the field of its unique arts, crafts and architecture. Art and the culture is the mirror of the past society through which the development of civilization of particular country and society can be understood. The role of art and sculpture is very significance in the history of Nepalese society. Mainly, the Nepalese art and architecture are inspired by Hindu and Buddhist religion and culture.
Nepalese tourism product positioning around the globe World-class reliable business news “Forbes magazine” has included Nepal in the list of 10 coolest places to visit and “lonely Planet” has included Nepal as almost valuable destinations in the world. Basically Kathmandu valley, Lumbini birth place of Buddha, Sagarmatha National Park, Chitwan National Park, early medieval architectural complex of Panauti, the archaeological remains of ancient Shakya Kingdom, the medievalist palace complex of Gorkha, the relic stupa of Lord Buddha, Ramagrama, Khokana, cave architecture of Muktinath, the vernacular village, Valley of Mustang, Tilaurakot, and its mustard-oil seek industrial heritage, medieval earthen walled city of Lo Monthang, Khokana, Vajrayogini and early settlement, complex of RuruKshetra in Rishikesh, Ram Janaki Temple in Janakpur, Nuwakot Place Complex, The Medieval Town of Tansen, Sinja Valley, Dailekh Bhukuti Temple of complex are already enlisted in the list (UNESCO). Additionally, the president of NRN Shesh Ghale has already initiated to construct luxurious hotel named Sheraton in Kathmandu Valley, which will be value added infrastructure to promote the tourism.
Tourism movement in Nepal as it has already developed Tourism Master Plan 1972 and implemented Tourism Policy since 1955; significant tourism development related work has been carried out on planned basis. Separate department of tourism is also in effect from 1977. Different committees, council of high level bodies are also engaged with the tourism development and promotion. Special tourism campaign such as Visit Nepal Year, Nepal Tourism Year also has been conducted out till the date. Public-Private Partnership initiation has already been initiated in Nepal and organized through the Nepal tourism Board. Therefore, summarizing the effort of policy level significant deed can be found regarding the tourism development but implantation part is a bit weak which is directly causing to restrict the expected development. Till the date many mountain has been opened for the mountaineering, various trekking route has been explored out to attract the trekkers, adventurer seekers can enjoy the Mountain Flights, Jungle Safari, Mountain Biking, Canoeing, Rafting/Kayaking, Paragliding, Bungee jump and Rock climbing. Similarly anthropologist can hold research related work because of the explored evidence of the existences of Ramapithecus around the Rupendehi area. Ramapithecus is known as the ancestral of modern human being and subject study of anthropology. Similarly saints, philosophers, botanist and archaeologists can find their own meaningful destinations. Most of the part of Nepal has been linked with the motor-able roads; concept of international airport construction is already passed through the parliament in the cities Pokhara, Simara, and Bhairahawa.
In 1951 Nepal followed an open-door policy after the establishment of democracy, before that; there are no any proper records of tourism statistic in Nepal. During the period of Rana Regime, Late Mr. Tenzing Norge and Mr. Edmund Hillary made the history of Mount Everest on 29th may 1953, for the first time which caught the attention of international visitors. Officially Department of tourism in Nepal was established in 1996 under the act of tourism development and Nepal Tourism Board (NTB). After that, Nepal got the membership of UNESCO and Nepal’s heritage sites were listed in UNESCO and were known to the world. And after knowing the fact that the Nepal has a tremendous future potential in tourism industry , it succeed to get the membership of the International Union of Official Travel Organization IUOTO, South Asian Travel for Commission, Pacific Area Travel Association PATA and American Society of Travel agents..The most economically potential growth sector of Nepalese economy is the tourism industry. Out of 14 highest peaks on the earth, eight lies in Nepal including Mount Everest. Nepal has some of the best and bio-physically and culturally diverse trekking trails anywhere in the world along the mid-hills and the high Himalayas. The Asian Rhino, the Royal Bengal Tiger and the Asiatic Elephant are the three flagship species of wildlife sanctuaries that can be found in southern plains of the Terai. The architecture and ancient history of the cities of the Kathmandu, Bhaktapur and Lalitpur, the pilgrimage centers of birth place of Lord Buddha Lumbini and place of lord Shiva Pashupatinath temple are the high lists of country. Other attraction of Nepal attraction is the huge cultural diversities, religion, and life style of the many ethnic groups. Tourism is a major tool for socioeconomic transformation in the developing countries like Nepal.
Nepal is shown as a well- known destination in the world in the tourist map. Currently political stability has provided a strong base for development of tourism in Nepal. The newly formed government after the election has strong visions to develop and promote the tourism development in the entire country. For successful development in tourism, the government has to be in line with local needs and aspirations, maintain the culture value of the place, conservation of environment and the requirement of skilled manpower. (Tourism highlights 2012) The GDP of Nepal was NRP 68,8bn which was almost 3, 9 % of total GDP in 2013 from the direct contribution of travel and tourism in Nepal. And there is a forecast to grow up by 9,8% in 2014 and after that continuously rise by 4,9 % pa every year from 2014-2022. In the same way travel and tourism has directly supported 504,000 jobs to local and national wise and the indirect economic employment was 1,112,000 jobs, this is expected to rise by 6,5% in 2014 and expected to rise by 6,0% pa from 2012-2022. (Council 2014) Nepal‘s incredible mountains, ancient cultures, captivating sights and religious activities have attracted thousands of tourist yearly. Nepal is rich in its own biodiversity and home to different ethnic groups.
Nepal can develop a new form of adventure sports because of its unlimited tourism potentials and organize various social and cultural events. Tourism products, available in Nepal, are not exploited optimally. Recently, the Government of Nepal has formulated its vision for 2020, which mainly focus on the area of creating employment in rural areas which include women and marginalized communities, distributing tourism benefits to a grass root level and enhancing community participating in tourism related activities. For promoting tourism in Nepal, The Government of Nepal and the Ministry of culture, tourism and civil aviation have been actively working and also been motivated to the private sector for their participations in the development and promoting tourism development in Nepal.
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