"Experience Nepal" Campaign started by Tourism Board

1st Jan, 2018 | Tourism Mail Crew

KATHMANDU, Jan 01: On the 19th anniversary of its establishment, Nepal Tourism Board has started its “Experience Nepal” campaign. After the successful completion of 2017’s project “Visit Nepal-Europe” Tourism board has decided to launch this campaign to promote Nepali tourism and Nepali cuisine.

The Secretary of the Ministry of Culture, Tourism and Civil Aviation Mr. Maheshwor Neupane launched this campaign. He emphasized on digital marketing of Nepalese tourism. According to him, as per the previous records tourism sector is improving and can be improved more with the help of Tourism Board and local regions.

The CEO of tourism board, Deepak Raj Joshi, has said that in spite of various challenges it is possible to upgrade the level of tourism industry and keep the records of tourists coming from byroad. Similarly, the board has been engaged in branding and marketing the tourism industry.

Deepesh Shakya, who was the convener of 2017’s “Visit Nepal-Europe”, has also been appointed as the convener of “Experience Nepal” campaign. In this occasion, Shakya has assured to promote Nepali tourism and Nepali food local cuisine outside various countries and for that he has been involved in preparing the database of Nepali hotels and restaurants that are situated in other countries. Likewise, he has worked in different countries like Germany, Britain, Ireland, Scotland, Sweden, Poland and Cyprus regarding the project of Nepalese food tourism. With the help of this project, there can be an increment of around 30-40 % in tourists from Europe.

President of Hotel Association Nepal (HAN), said that the tourism industry has rebounded in 2017. However, he added that year failed to deliver results as per their expectations. “We need to focus more on infrastructure. Now that we are very close to meeting the target of one million visitors, the government should made efforts to bring more tourists as supply of rooms has increased significantly over the past few years,” he said, adding that more supply than demand has already invited unhealthy competition among entrepreneurs.

President of Trekking Agencies’ Association of Nepal (TAAN), Nava Raj Dahal, also expressed his satisfaction at the state of tourism industry in 2017, adding that the number of tourists has increased and stakeholders had also conducted several promotional programs during the year. He emphasized the need for quality in tourism while moving forward.