NTB signs publicity deal with BBC, Reuters and Tripadvisor

3rd Apr, 2017 | Tourism Mail Crew

KATHMANDU, April 3: The Nepal Tourism Board (NTB) has made deals with renowned international media for the publicity of Nepal's tourism potentials in the international market to lure more visitors.

The NTB has signed memorandum of understanding (MoU) with BBC, Reuters and Tripadvisor to promote Nepal's tourism across the globe in the aftermath of the earthquake.

At a programme in the capital city on Monday, separate bilateral deals were made with the representatives of the BBC, Reuters and Tripadvisor.

NTB's Chief Executive Officer (CEO) Dipak Raj Joshi signed the deals with the Marketing Director of South Asia of BBC Vikas Bhatnagar, Marketing Manager of Reuters SN Vaduri and South Asian Marketing Director of Trip Advisor Bharatnath Pal in presence of the Secretary at the Ministry of Culture, Tourism and Civil Aviation Shankar Prasad Adhikari.

The NTB would spend 680,000 US Dollars for BBC in six months, 250,000 US Dollars for Trip Advisor in a year and 75,000 US Dollars for Reuters for advertisement.

The three media outlets would disseminate research-based contents, video clips, pictures, descriptive contents on tourism destination of Nepal's famous tourism destination, mountaineering, trekking, religious sites, major festivals and others.

The Trip Advisor would disseminate the touristic contents from Tuesday while BBC would carry out the publicity contents after 14 days and the Reuters shall start from May.

On the occasion, Secretary Adhikari said that the move would be vital to lure more tourists by promoting Nepal's tourism in the international markets.

It is said that the BBC would disseminate video clips about Nepal 12 times a day in different regions of Asia and Europe.

Similarly, positive and interesting materials about Nepal's tourism would be kept in the Reuters Network and the Trip Advisor would also be used maximum for Nepal's tourism promotion.