Popular Indian craft beer Bira91 to enter Nepali market

8th Jul, 2018 | Tourism Mail Crew

KATHMANDU, July 08: Bira91, the popular Indian craft beer, will now be available to Nepali customers. The flagship Indian craft beer will be entering the Nepali market in 3 different tastes, Bira91 White, Bira91 Blonde, and Bira91 Strong.

B9 Beverages Pvt. Ltd. will be collaborating with Global Trading Concern to market its beer in Nepal. The products will be available in 330 ml bottles and their market price has been set at Rs. 330. Following its success in India and the USA, the company will be launching its products in 5 new markets: the UK, Singapore, Hong Kong, Thailand, and the UAE.

Starting in 2015, Bira91 was able to win the hearts of customers in a short time, gaining an astonishing 900% yearly growth rate and selling a billion cases of beer within 3 years of establishment. Director Ansul Agrawal said, "We have a wish to introduce many more tastes of our beer to the world and Nepal is an exciting destination in our market expansion."